Messenger-marketing as a new level of communication with the client

The article develops the theoretical and methodological principles of messenger marketing, forms its scheme proposes main stages for use in practice business entities. It is noted that marketing has become a trend recent years involves tools to better interact with target audience promote company or products services. As tool, you can consider wide selection content should be sent users: videos, images, texts, animations, etc. In Ukraine, most popular messengers are Viber, Facebook Messenger, Skype, Telegram, WhatsApp others. A been developed, which includes processes sales department, traffic channels. departments companies defined, include construction CRM-system payment system, site work managers. - funnels, chatbots mailings considered given brief description. effective proposed, including choice communication customers, platform will help automate communication, as well collect data segment connect this platform, integration CRM-system. tasks defined: automation optimization managers’ work, makes it possible minimize response time application, qualification potential customers (leads), advertising costs. next step solving problem reach new level through marketing. future, CRM-marketing worth emphasized, when different channels CRM-systems created, actively beginning integrate.